The idea was also to communicate trust and convey seriousness and guarantee.
Summarising all of this information in words was not as efficient as it is to encompass it in a captivating figure, thus creating a testimonial, a mascot , precisely: a superhero.
We thought about the characteristics of the design; that it was human, that he didn’t show his face to give a better idea of the legendary superhero who resolves problems and never ceases to amaze.
We chose the style and colour of the costume in line with the company colours.
Finally we analysed the naming, preferring to give him a name containing a technical term connected with the field of work of the company.